At the end of February 2020, Mexico detected the first cases of COVID-19 in its territory. By mid-March the public health situation led many Mexicans to restrict their movement and with it the possibility of going on a date. Since the beginning of the pandemic in the North American country, the highest percentage of dating app installs occurred in the week of April 28 to May 4, when nearly 10 percent of non-organic installations were made.
Weekly percentage of dating app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type
Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source states that the overall period adds up to 100 percent, with each week representing the share out of the total.
According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.
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AppsFlyer. (June 25, 2020). Weekly percentage of dating app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1172119/weekly-share-dating-app-installs-mexico-coronavirus-install-type/
AppsFlyer. "Weekly percentage of dating app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type." Chart. June 25, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1172119/weekly-share-dating-app-installs-mexico-coronavirus-install-type/
AppsFlyer. (2020). Weekly percentage of dating app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1172119/weekly-share-dating-app-installs-mexico-coronavirus-install-type/
AppsFlyer. "Weekly Percentage of Dating App Installs in Mexico during The Coronavirus (Covid-19) Outbreak from February to June 2020, by Install Type." Statista, Statista Inc., 25 Jun 2020, https://www.statista.com/statistics/1172119/weekly-share-dating-app-installs-mexico-coronavirus-install-type/
AppsFlyer, Weekly percentage of dating app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type Statista, https://www.statista.com/statistics/1172119/weekly-share-dating-app-installs-mexico-coronavirus-install-type/ (last visited December 22, 2024)
Weekly percentage of dating app installs in Mexico during the coronavirus (COVID-19) outbreak from February to June 2020, by install type [Graph], AppsFlyer, June 25, 2020. [Online]. Available: https://www.statista.com/statistics/1172119/weekly-share-dating-app-installs-mexico-coronavirus-install-type/
