Brazil: weekly share of dating app installs during COVID-19, by type

Published by
Tiago Bianchi,
Jul 21, 2022
At the end of February 2020, Brazil detected the first cases of COVID-19 in its territory. By mid-March the public health situation led many Brazilians to restrict their movement and with it the possibility of going out on a date. Since the beginning of the pandemic in the South American country, the highest percentage of dating app installs occurred in the week of March 31 to April 6, when 6.5 percent of organic installations and 9.54 of non-organic installations were made.

Weekly percentage of dating app installs in Brazil during the coronavirus (COVID-19) outbreak from February to June 2020, by install type

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Source

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Release date

June 2020

Region

Brazil

Survey time period

February 25 to June 22, 2020

Supplementary notes

Sample included a total of 6.3 billion organic installs and 3.7 billion non-organic installs. The metric was normalized by dividing the weekly share of installs by the overall number of installs throughout the examined time frame. Therefore the source clarifies that the overall period adds up to 100 percent, with each week representing the share out of the total.

According to the source organic installs are those not attributed to a media source, while non-organic installs (NOI) are attributed to a media source. More information is available here.

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