According to a social media survey conducted across India between December 2020 and January 2021, YouTube had the highest brand index score of about 53.2 amongst other social media brands. YouTube, the popular video sharing platform's index score went down 0.9 from the previous month. The brand index score is a composite metric derived as an average of impression, quality, value, reputation, satisfaction and recommended scores of the brands.
Brand index score of leading social media brands in India from December 2020 to January 2021
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Livemint. (January 21, 2021). Brand index score of leading social media brands in India from December 2020 to January 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1171995/india-social-media-brand-index-score-by-platform/
Livemint. "Brand index score of leading social media brands in India from December 2020 to January 2021." Chart. January 21, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1171995/india-social-media-brand-index-score-by-platform/
Livemint. (2021). Brand index score of leading social media brands in India from December 2020 to January 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1171995/india-social-media-brand-index-score-by-platform/
Livemint. "Brand Index Score of Leading Social Media Brands in India from December 2020 to January 2021." Statista, Statista Inc., 21 Jan 2021, https://www.statista.com/statistics/1171995/india-social-media-brand-index-score-by-platform/
Livemint, Brand index score of leading social media brands in India from December 2020 to January 2021 Statista, https://www.statista.com/statistics/1171995/india-social-media-brand-index-score-by-platform/ (last visited December 30, 2024)
Brand index score of leading social media brands in India from December 2020 to January 2021 [Graph], Livemint, January 21, 2021. [Online]. Available: https://www.statista.com/statistics/1171995/india-social-media-brand-index-score-by-platform/
