As of January 2024, most social media users in Ghana who could potentially be reached by advertising firms were found on Facebook - roughly 7.4 million people. The number of Instagram addressable advertising audience amounted to 2.2 million. Overall, the number of registered internet users has rapidly increased in this West African country.
Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform
(in 1,000 users)
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DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal, und Hootsuite, und We Are Social. "Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users)." Chart. February 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal, Hootsuite, We Are Social. (2024). Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal, and Hootsuite, and We Are Social. "Number of People on Social Media Potentially Reachable with Advertising in Ghana from 2021 to 2024, by Platform (in 1,000 Users)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal & Hootsuite & We Are Social, Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users) Statista, https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/ (last visited November 21, 2024)
Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users) [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
