As of January 2024, most social media users in Ghana who could potentially be reached by advertising firms were found on Facebook - roughly 7.4 million people. The number of Instagram addressable advertising audience amounted to 2.2 million. Overall, the number of registered internet users has rapidly increased in this West African country.
Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform
(in 1,000 users)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal, und Hootsuite, und We Are Social. "Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users)." Chart. February 23, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal, Hootsuite, We Are Social. (2024). Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal, and Hootsuite, and We Are Social. "Number of People on Social Media Potentially Reachable with Advertising in Ghana from 2021 to 2024, by Platform (in 1,000 Users)." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
DataReportal & Hootsuite & We Are Social, Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users) Statista, https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/ (last visited December 31, 2024)
Number of people on social media potentially reachable with advertising in Ghana from 2021 to 2024, by platform (in 1,000 users) [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1171991/social-media-advertising-audience-ghana-by-platform/
