Products packaged with healthy and hygienic materials would encourage 23 percent of Italian consumers to spend more. A survey from June 2020 showed that specific initiatives of companies and retailers might motivate consumers to invest more money in sustainable products than they used to do before the coronavirus outbreak. In Italy, 20 percent of respondents stated they value how companies took care of their employees' safety.
Share of Italian consumers willing to spend more than at the start of the pandemic in 2020, by companies' initiative
This question was phrased by the source as follows: "Which best describes how often you are doing each of the following items?” Possible answers: “Doing less since coronavirus started”; “Doing about the same since coronavirus started”;
“Doing more since coronavirus started.” Percentage of respondents who responded “doing more since coronavirus started.”
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McKinsey & Company. (August 1, 2020). Share of Italian consumers willing to spend more than at the start of the pandemic in 2020, by companies' initiative [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1171890/companies-initiatives-influencing-sustainable-shopping-italy/
McKinsey & Company. "Share of Italian consumers willing to spend more than at the start of the pandemic in 2020, by companies' initiative." Chart. August 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1171890/companies-initiatives-influencing-sustainable-shopping-italy/
McKinsey & Company. (2020). Share of Italian consumers willing to spend more than at the start of the pandemic in 2020, by companies' initiative. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1171890/companies-initiatives-influencing-sustainable-shopping-italy/
McKinsey & Company. "Share of Italian Consumers Willing to Spend More than at The Start of The Pandemic in 2020, by Companies' Initiative." Statista, Statista Inc., 1 Aug 2020, https://www.statista.com/statistics/1171890/companies-initiatives-influencing-sustainable-shopping-italy/
McKinsey & Company, Share of Italian consumers willing to spend more than at the start of the pandemic in 2020, by companies' initiative Statista, https://www.statista.com/statistics/1171890/companies-initiatives-influencing-sustainable-shopping-italy/ (last visited December 22, 2024)
Share of Italian consumers willing to spend more than at the start of the pandemic in 2020, by companies' initiative [Graph], McKinsey & Company, August 1, 2020. [Online]. Available: https://www.statista.com/statistics/1171890/companies-initiatives-influencing-sustainable-shopping-italy/
