According to a study from 2020 on responses to digital in-taxi advertising in the United States, it was found that among the respondents who took any actions in response to in-taxi ads, 35 percent visited social media sites or posted to a blog or social media site about the advertised product or service. Another 34 percent saw the movie or TV show that was advertised in the taxi.
Actions taken in response to digital out-of-home in-taxi advertising according to residents in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Actions taken in response to digital out-of-home in-taxi advertising according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1171800/in-taxi-digital-advertising-response-united-states/
OAAA, und Nielsen. "Actions taken in response to digital out-of-home in-taxi advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1171800/in-taxi-digital-advertising-response-united-states/
OAAA, Nielsen. (2020). Actions taken in response to digital out-of-home in-taxi advertising according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1171800/in-taxi-digital-advertising-response-united-states/
OAAA, and Nielsen. "Actions Taken in Response to Digital Out-of-home In-taxi Advertising According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171800/in-taxi-digital-advertising-response-united-states/
OAAA & Nielsen, Actions taken in response to digital out-of-home in-taxi advertising according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171800/in-taxi-digital-advertising-response-united-states/ (last visited November 23, 2024)
Actions taken in response to digital out-of-home in-taxi advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171800/in-taxi-digital-advertising-response-united-states/
