Regarding train station platform digital advertising, a study from early 2020 asked 167 respondents in the United States what kind of actions they took in response to such ads. The survey results show that 35 percent of respondents visited a website or searched online for the product or service advertised digitally on train station platforms, while 30 percent said that they saw the advertised movie or TV show.
Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020
among rail commuters, who had noticed digital train/rail platform ads in the past 30 days
Method of interview
Online survey
Supplementary notes
Q: In the past year, have you done any of the following activities after seeing digital display advertising on the platform of a train, rail, or subway station?
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OAAA, & Nielsen. (August 31, 2020). Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA, und Nielsen. "Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA, Nielsen. (2020). Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA, and Nielsen. "Actions Taken in Response to Digital Out-of-home Train Station Platform Advertising According to Rail Commuters in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA & Nielsen, Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171757/train-station-platform-digital-ads-response-united-states/ (last visited November 19, 2024)
Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171757/train-station-platform-digital-ads-response-united-states/
