As reported in a study from 2020 on the awareness and effectiveness of digital advertising placed at train station concourse and corridors, 34 percent of respondents, who took actions in response to such ads, visited a website or searched online for the advertised product or service. On the other hand, only 17 percent of respondents recommended a product or brand in response to a digital ad displayed in a train station or corridor.
Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020
Characteristic
Share of respondents
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among commuters, who had noticed digital train/rail concourse ads in the past 30 days
Method of interview
Online survey
Supplementary notes
Q: In the past year, have you done any of the following activities after seeing digital display advertising in the corridor or main concourse at a train, rail, or subway station?
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OAAA, & Nielsen. (August 31, 2020). Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1171735/train-station-advertising-action-response-united-states/
OAAA, und Nielsen. "Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1171735/train-station-advertising-action-response-united-states/
OAAA, Nielsen. (2020). Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1171735/train-station-advertising-action-response-united-states/
OAAA, and Nielsen. "Actions Taken in Response to Digital Out-of-home Train Station Concourse and Corridor Advertising According to Commuters in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171735/train-station-advertising-action-response-united-states/
OAAA & Nielsen, Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171735/train-station-advertising-action-response-united-states/ (last visited August 24, 2024)
Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171735/train-station-advertising-action-response-united-states/
