Meta-search engines used by hotels in Europe 2019

Published by Statista Research Department, Jan 24, 2022
Google's Hotel Ads were the most commonly used meta-search engine among hotels in Europe in 2019, with nearly 60 percent of hotels using the service. TripAdvisor followed closely, with approximately 50.8 percent.

Use of meta-search engines in hotels in Europe in 2019

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Release date

July 2020

Region

Europe

Survey time period

February and March 2020

Number of respondents

2,839*

Special properties

Hotel associations from HOTREC member countries

Method of interview

Online survey

Supplementary notes

*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from 8 hotel chains provided data covering 683 properties.

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