Google's Hotel Ads were the most commonly used meta-search engine among hotels in Europe in 2019, with
nearly 60 percent of hotels using the service. TripAdvisor followed closely, with approximately 50.8 percent.
Use of meta-search engines in hotels in Europe in 2019
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Use of meta-search engines in hotels in Europe in 2019
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*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from 8 hotel chains provided data covering 683 properties.
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HOTREC. (July 16, 2020). Use of meta-search engines in hotels in Europe in 2019 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1171714/hotel-meta-search-engines-use-in-europe/
HOTREC. "Use of meta-search engines in hotels in Europe in 2019." Chart. July 16, 2020. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1171714/hotel-meta-search-engines-use-in-europe/
HOTREC. (2020). Use of meta-search engines in hotels in Europe in 2019. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1171714/hotel-meta-search-engines-use-in-europe/
HOTREC. "Use of Meta-search Engines in Hotels in Europe in 2019." Statista, Statista Inc., 16 Jul 2020, https://www.statista.com/statistics/1171714/hotel-meta-search-engines-use-in-europe/
HOTREC, Use of meta-search engines in hotels in Europe in 2019 Statista, https://www.statista.com/statistics/1171714/hotel-meta-search-engines-use-in-europe/ (last visited February 14, 2025)
Use of meta-search engines in hotels in Europe in 2019 [Graph], HOTREC, July 16, 2020. [Online]. Available: https://www.statista.com/statistics/1171714/hotel-meta-search-engines-use-in-europe/
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