During a study conducted in early 2020 among 279 U.S. residents, it was found that 32 percent of respondents visited the advertised store, restaurant, or other business after seeing out-of-home place-based digital ads. However, only 15 percent responded by attending an advertised sporting event, festival, or concert.
Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA, und Nielsen. "Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA, Nielsen. (2020). Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA, and Nielsen. "Actions Taken as a Reaction to Seeing Digital Out-of-home Place-based Advertising According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA & Nielsen, Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/ (last visited December 21, 2024)
Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
