In fiscal year 2018, the total sales volume of beer-like beverages produced by microbreweries in Japan amounted to around 34.4 thousand kiloliters. This is a slight decrease from just over 35 thousand kiloliters in the previous year. As the Japanese beer market is dominated by the leading manufacturers Asahi, Suntory, Sapporo, and Kirin, microbreweries entering the market are predominantly producing beer and low-malt beer as a side business.
Total sales volume of microbreweries' beer-like beverages* in Japan from fiscal year 2015 to 2018
(in 1,000 kiloliters)
fiscal years 2015 to 2018; the Japanese fiscal year runs from April 1 of each stated year to March 31 of the following year
Special properties
figures are based on annual surveys
Supplementary notes
*Beer and low-malt beer (happoshu) produced and distributed by microbreweries. Microbreweries in this case indicate small-scale manufacturers of beer-like beverages. Including corporations with a capital of less than 300 million Japanese yen as well as corporations and individuals with less than 300 employees.
Excluding the five major breweries Asahi Breweries, Suntory Beer, Sapporo Breweries, Kirin Brewery, and Orion Breweries.
Total sales include domestic sales and export.
Figures prior to 2016 come from previous reports.
Values have been rounded.
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NTA (Japan). (June 30, 2020). Total sales volume of microbreweries' beer-like beverages* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1171555/japan-sales-volume-microbrew-beverages/
NTA (Japan). "Total sales volume of microbreweries' beer-like beverages* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters)." Chart. June 30, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1171555/japan-sales-volume-microbrew-beverages/
NTA (Japan). (2020). Total sales volume of microbreweries' beer-like beverages* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1171555/japan-sales-volume-microbrew-beverages/
NTA (Japan). "Total Sales Volume of Microbreweries' Beer-like Beverages* in Japan from Fiscal Year 2015 to 2018 (in 1,000 Kiloliters)." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1171555/japan-sales-volume-microbrew-beverages/
NTA (Japan), Total sales volume of microbreweries' beer-like beverages* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters) Statista, https://www.statista.com/statistics/1171555/japan-sales-volume-microbrew-beverages/ (last visited December 23, 2024)
Total sales volume of microbreweries' beer-like beverages* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters) [Graph], NTA (Japan), June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1171555/japan-sales-volume-microbrew-beverages/
