Regarding the actions taken after seeing a digital billboard, a study from 2020 found that 34 percent of respondents in the United States who took any action in response to seeing a digital billboard ad, said that they visited a website of the product r service advertised. Another 32 percent visited the advertised store, restaurant or other business after seeing digital billboards.
Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OAAA, & Nielsen. (August 31, 2020). Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA, und Nielsen. "Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA, Nielsen. (2020). Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA, and Nielsen. "Actions Taken as a Reaction to Seeing Digital Billboard Advertising According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA & Nielsen, Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/ (last visited December 22, 2024)
Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
