Regarding the actions taken after seeing a digital billboard, a study from 2020 found that 34 percent of respondents in the United States who took any action in response to seeing a digital billboard ad, said that they visited a website of the product r service advertised. Another 32 percent visited the advertised store, restaurant or other business after seeing digital billboards.
Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved November 02, 2024, from https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA, und Nielsen. "Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed November 02, 2024. https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA, Nielsen. (2020). Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 02, 2024. https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA, and Nielsen. "Actions Taken as a Reaction to Seeing Digital Billboard Advertising According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
OAAA & Nielsen, Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/ (last visited November 02, 2024)
Actions taken as a reaction to seeing digital billboard advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171492/action-response-digital-billboards-ads-united-states/
