The global coronavirus pandemic has led to retail marketers re-directing some of their usual marketing budgets towards other investments in order to keep their stores attractive for customers. A June 2020 survey of U.S. retail marketers found that 21 percent of respondents were planning to increase marketing investments in AR/VR technologies for their store, up from only eight percent of respondents who indicated that they wanted to do so in January 2020.
Coronavirus impact on U.S. retailers who planned to increase marketing investments in selected emerging technologies in January and June 2020
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eMarketer. (September 9, 2020). Coronavirus impact on U.S. retailers who planned to increase marketing investments in selected emerging technologies in January and June 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1171487/retailers-re-directing-marketing-investments-tech-covid-19/
eMarketer. "Coronavirus impact on U.S. retailers who planned to increase marketing investments in selected emerging technologies in January and June 2020." Chart. September 9, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1171487/retailers-re-directing-marketing-investments-tech-covid-19/
eMarketer. (2020). Coronavirus impact on U.S. retailers who planned to increase marketing investments in selected emerging technologies in January and June 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1171487/retailers-re-directing-marketing-investments-tech-covid-19/
eMarketer. "Coronavirus Impact on U.S. Retailers Who Planned to Increase Marketing Investments in Selected Emerging Technologies in January and June 2020." Statista, Statista Inc., 9 Sep 2020, https://www.statista.com/statistics/1171487/retailers-re-directing-marketing-investments-tech-covid-19/
eMarketer, Coronavirus impact on U.S. retailers who planned to increase marketing investments in selected emerging technologies in January and June 2020 Statista, https://www.statista.com/statistics/1171487/retailers-re-directing-marketing-investments-tech-covid-19/ (last visited December 22, 2024)
Coronavirus impact on U.S. retailers who planned to increase marketing investments in selected emerging technologies in January and June 2020 [Graph], eMarketer, September 9, 2020. [Online]. Available: https://www.statista.com/statistics/1171487/retailers-re-directing-marketing-investments-tech-covid-19/
