A study from 2020 examining the level of attention taxi riders paid to digital in-taxi ads in the United States, found that among the respondents 35 percent said that they looked at this form of ads most of the time. The largest share, namely 41 percent, said that they looked at such advertising all the time.
Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Digital Out-of-home In-taxi Advertising According to Taxi Riders in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/ (last visited December 26, 2024)
Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
