In fiscal year 2018, the domestic sales volume of low-malt beer-style (happoshu) craft beer manufactured by microbreweries in Japan amounted to 3,869 kiloliters, representing a decrease from almost five thousand kiloliters in the previous year.
Happoshu refers to beer-like beverages with a malt content of less than 50 percent. Furthermore, beverages with a malt content over 50 percent, but not classified as 'beer' due to optional ingredients like fruits or herbs, are also classified as happoshu.
Domestic sales volume of low-malt (happoshu) craft beer* in Japan from fiscal year 2015 to 2018
(in kiloliters)
fiscal years 2015 to 2018; the Japanese fiscal year runs from April 1 of each stated year to March 31 of the following year
Special properties
figures are based on annual surveys
Supplementary notes
*'Craft beer' refers to beverages produced and distributed by microbreweries. Microbreweries in this case indicate manufacturers of beer and low-malt beer/sparkling liquor (happoshu). Including corporations with a capital of less than 300 million Japanese yen as well as corporations and individuals with less than 300 employees.
Excluding the five major breweries Asahi Breweries, Suntory Beer, Sapporo Breweries, Kirin Brewery, and Orion Breweries.
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NTA (Japan). (June 30, 2020). Domestic sales volume of low-malt (happoshu) craft beer* in Japan from fiscal year 2015 to 2018 (in kiloliters) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1171458/japan-domestic-sales-volume-low-malt-craft-beer/
NTA (Japan). "Domestic sales volume of low-malt (happoshu) craft beer* in Japan from fiscal year 2015 to 2018 (in kiloliters)." Chart. June 30, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1171458/japan-domestic-sales-volume-low-malt-craft-beer/
NTA (Japan). (2020). Domestic sales volume of low-malt (happoshu) craft beer* in Japan from fiscal year 2015 to 2018 (in kiloliters). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1171458/japan-domestic-sales-volume-low-malt-craft-beer/
NTA (Japan). "Domestic Sales Volume of Low-malt (Happoshu) Craft Beer* in Japan from Fiscal Year 2015 to 2018 (in Kiloliters)." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1171458/japan-domestic-sales-volume-low-malt-craft-beer/
NTA (Japan), Domestic sales volume of low-malt (happoshu) craft beer* in Japan from fiscal year 2015 to 2018 (in kiloliters) Statista, https://www.statista.com/statistics/1171458/japan-domestic-sales-volume-low-malt-craft-beer/ (last visited December 22, 2024)
Domestic sales volume of low-malt (happoshu) craft beer* in Japan from fiscal year 2015 to 2018 (in kiloliters) [Graph], NTA (Japan), June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1171458/japan-domestic-sales-volume-low-malt-craft-beer/
