In fiscal year 2018, the total sales volume of craft beer manufactured by microbreweries in Japan amounted to around 29.7 thousand kiloliters, an increase from less than 23 thousand kiloliters in fiscal 2015. As the Japanese beer market is dominated by the leading enterprises Asahi, Suntory, Sapporo, and Kirin, microbreweries entering the market are predominantly producing beer-like beverages as a side business.
Total sales volume of craft beer* in Japan from fiscal year 2015 to 2018
(in 1,000 kiloliters)
fiscal years 2015 to 2018; the Japanese fiscal year runs from April 1 of each stated year to March 31 of the following year
Special properties
figures are based on annual surveys
Supplementary notes
*'Craft beer' refers to beverages produced and distributed by microbreweries. Microbreweries in this case indicate manufacturers of beer and low-malt beer/sparkling liquor (happoshu). Including corporations with a capital of less than 300 million Japanese yen as well as corporations and individuals with less than 300 employees.
Excluding the five major breweries Asahi Breweries, Suntory Beer, Sapporo Breweries, Kirin Brewery, and Orion Breweries.
Total sales include domestic sales and exports.
Figures prior to 2016 come from previous reports.
Values have been rounded.
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NTA (Japan). (June 30, 2020). Total sales volume of craft beer* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1171317/japan-sales-volume-craft-beer/
NTA (Japan). "Total sales volume of craft beer* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters)." Chart. June 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1171317/japan-sales-volume-craft-beer/
NTA (Japan). (2020). Total sales volume of craft beer* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1171317/japan-sales-volume-craft-beer/
NTA (Japan). "Total Sales Volume of Craft Beer* in Japan from Fiscal Year 2015 to 2018 (in 1,000 Kiloliters)." Statista, Statista Inc., 30 Jun 2020, https://www.statista.com/statistics/1171317/japan-sales-volume-craft-beer/
NTA (Japan), Total sales volume of craft beer* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters) Statista, https://www.statista.com/statistics/1171317/japan-sales-volume-craft-beer/ (last visited December 21, 2024)
Total sales volume of craft beer* in Japan from fiscal year 2015 to 2018 (in 1,000 kiloliters) [Graph], NTA (Japan), June 30, 2020. [Online]. Available: https://www.statista.com/statistics/1171317/japan-sales-volume-craft-beer/
