Asking 233 respondents, who had noticed digital street-level displays in the last 30 days, a study from 2020 on the level of attention paid to outdoor advertising in the United States, found that 20 percent of respondents looked at street-level displays all the time. Further 33 percent of respondents stated that they looked at them most of the time, while nine percent said they almost never looked at this format.
Level of attention paid to digital out-of-home street-level displays according to residents in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to digital out-of-home street-level displays according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1171251/digital-street-level-displays-ooh-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to digital out-of-home street-level displays according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1171251/digital-street-level-displays-ooh-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to digital out-of-home street-level displays according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1171251/digital-street-level-displays-ooh-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Digital Out-of-home Street-level Displays According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171251/digital-street-level-displays-ooh-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to digital out-of-home street-level displays according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171251/digital-street-level-displays-ooh-advertising-attention-united-states/ (last visited December 22, 2024)
Level of attention paid to digital out-of-home street-level displays according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171251/digital-street-level-displays-ooh-advertising-attention-united-states/
