A study from 2020 on the attention paid to mobile digital billboards, found that 32 percent of respondents said that they looked at the mobile digital billboards most of the time. At the same time, eight percent of respondents stated that they almost never looked at them.
Level of attention paid to digital out-of-home mobile billboards according to residents in the United States as of March 2020
Characteristic
Share of respondents
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to digital out-of-home mobile billboards according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1171198/mobile-digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to digital out-of-home mobile billboards according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1171198/mobile-digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to digital out-of-home mobile billboards according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1171198/mobile-digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Digital Out-of-home Mobile Billboards According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171198/mobile-digital-billboards-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to digital out-of-home mobile billboards according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171198/mobile-digital-billboards-out-of-home-advertising-attention-united-states/ (last visited July 22, 2024)
Level of attention paid to digital out-of-home mobile billboards according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171198/mobile-digital-billboards-out-of-home-advertising-attention-united-states/