Samsung is the leading connected TV brand worldwide with a market share of 14 percent as of the first quarter of 2020, followed by Sony and LG with 12 and 8 percent respectively.
Connected TV streaming device market share worldwide as of 1st quarter 2020, by brand
Characteristic
Market share
Samsung
14%
Sony
12%
LG
8%
Hisense
5%
TCL
5%
Amazon
5%
Nintendo
4%
Microsoft
4%
Skyworth
3%
Google
3%
Vizio
3%
Sharp
3%
Roku
3%
• Samsung 14%
• Sony 12%
• LG 8%
• Hisense 5%
• TCL 5%
• Amazon 5%
• Nintendo 4%
• Microsoft 4%
• Skyworth 3%
• Google 3%
• Vizio 3%
• Sharp 3%
• Roku 3%
• Philips 3%
• Xiaomi 3%
• Apple 2%
• Changhong 2%
• Panasonic 2%
• Konka 2%
• Haier 1%
• Toshiba 1%
• Insignia 1%
• Other 9%
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Business Wire. (September 2, 2020). Connected TV streaming device market share worldwide as of 1st quarter 2020, by brand [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/statistics/1171168/global-connected-tv-devices-streaming-market-share-by-brand/
Business Wire. "Connected TV streaming device market share worldwide as of 1st quarter 2020, by brand." Chart. September 2, 2020. Statista. Accessed April 05, 2025. https://www.statista.com/statistics/1171168/global-connected-tv-devices-streaming-market-share-by-brand/
Business Wire. (2020). Connected TV streaming device market share worldwide as of 1st quarter 2020, by brand. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/statistics/1171168/global-connected-tv-devices-streaming-market-share-by-brand/
Business Wire. "Connected Tv Streaming Device Market Share Worldwide as of 1st Quarter 2020, by Brand." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1171168/global-connected-tv-devices-streaming-market-share-by-brand/
Business Wire, Connected TV streaming device market share worldwide as of 1st quarter 2020, by brand Statista, https://www.statista.com/statistics/1171168/global-connected-tv-devices-streaming-market-share-by-brand/ (last visited April 05, 2025)
Connected TV streaming device market share worldwide as of 1st quarter 2020, by brand [Graph], Business Wire, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1171168/global-connected-tv-devices-streaming-market-share-by-brand/
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