According to a study from 2020 on the attention paid to outdoor digital billboards, 38 percent of respondents said that they sometimes looked at digital billboards. At the same time, 31 percent stated that they looked at them most of the time.
Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OAAA, & Nielsen. (August 31, 2020). Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Out-of-home Digital Billboards According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/ (last visited November 05, 2024)
Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
