According to a study from 2020 on the attention paid to outdoor digital billboards, 38 percent of respondents said that they sometimes looked at digital billboards. At the same time, 31 percent stated that they looked at them most of the time.
Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020." Chart. August 31, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Out-of-home Digital Billboards According to Residents in The United States as of March 2020." Statista, Statista Inc., 31 Aug 2020, https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 Statista, https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/ (last visited December 22, 2024)
Level of attention paid to out-of-home digital billboards according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: https://www.statista.com/statistics/1171145/digital-billboards-out-of-home-advertising-attention-united-states/
