The female video-on-demand viewers accounted for 48.7 percent of the total number of VOD users in the U.S. in 2021. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Distribution of video-on-demand users in the United States in 2021, by gender
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included. Further information on methodology can be found here.
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Statista. (October 1, 2021). Distribution of video-on-demand users in the United States in 2021, by gender [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1171144/digital-video-users-gender-digital-market-outlook-usa/
Statista. "Distribution of video-on-demand users in the United States in 2021, by gender." Chart. October 1, 2021. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1171144/digital-video-users-gender-digital-market-outlook-usa/
Statista. (2021). Distribution of video-on-demand users in the United States in 2021, by gender. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1171144/digital-video-users-gender-digital-market-outlook-usa/
Statista. "Distribution of Video-on-demand Users in The United States in 2021, by Gender." Statista, Statista Inc., 1 Oct 2021, https://www.statista.com/statistics/1171144/digital-video-users-gender-digital-market-outlook-usa/
Statista, Distribution of video-on-demand users in the United States in 2021, by gender Statista, https://www.statista.com/statistics/1171144/digital-video-users-gender-digital-market-outlook-usa/ (last visited November 05, 2024)
Distribution of video-on-demand users in the United States in 2021, by gender [Graph], Statista, October 1, 2021. [Online]. Available: https://www.statista.com/statistics/1171144/digital-video-users-gender-digital-market-outlook-usa/
