In 2019, photo-sharing social media app Instagram accounted for the largest share of social media engagement for retail brands in the United States, generating 92 percent of engagement. In comparison, Facebook had the second highest share with only 6 percent of social media engagement for U.S. retail brands.
Distribution of social media engagement for retail brands in the United States in 2019, by platform
Characteristic
Share of engagement
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Shareablee. (December 5, 2019). Distribution of social media engagement for retail brands in the United States in 2019, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1170812/social-media-engagement-distribution-retail-brands-usa/
Shareablee. "Distribution of social media engagement for retail brands in the United States in 2019, by platform." Chart. December 5, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1170812/social-media-engagement-distribution-retail-brands-usa/
Shareablee. (2019). Distribution of social media engagement for retail brands in the United States in 2019, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1170812/social-media-engagement-distribution-retail-brands-usa/
Shareablee. "Distribution of Social Media Engagement for Retail Brands in The United States in 2019, by Platform." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1170812/social-media-engagement-distribution-retail-brands-usa/
Shareablee, Distribution of social media engagement for retail brands in the United States in 2019, by platform Statista, https://www.statista.com/statistics/1170812/social-media-engagement-distribution-retail-brands-usa/ (last visited July 22, 2024)
Distribution of social media engagement for retail brands in the United States in 2019, by platform [Graph], Shareablee, December 5, 2019. [Online]. Available: https://www.statista.com/statistics/1170812/social-media-engagement-distribution-retail-brands-usa/