Most common ways to access books in Ukraine 2020

Published by Statista Research Department, Dec 2, 2022
According to the study that analyzed social media posts about books in Ukraine, most users indicated that they purchased them or received them as gifts in the first seven months of 2020. Only three percent of the users stated that they borrowed books from someone else.

Most popular methods of acquiring books according to social media posts in Ukraine from January to July 2020

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Release date

November 2020

Region

Ukraine

Survey time period

January to July 2020

Supplementary notes

The study analyzed 3,000 public social media posts that were randomly selected from 1,387,163 posts on Facebook, Instagram, Twitter, YouTube, and on public channels on Telegram published from January 1 to July 31, 2020 which contained references to books, book genres, or major book events and had at least one interaction ((like, share, comment, retweet, etc.) or at least 10 views, The posts were by users who indicated Ukraine as their country of residence or did not indicate that but wrote the post in Ukrainian. The coding process identified 2,212 relevant references to reading.

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