Residents attentive to digital OOH advertising in the U.S. in 2020

*the number of respondents varied depending on the question;
Q: How often do you look at advertising messages on digital billboards? Base: people, who noticed a digital billboard in the past 30 days, N =279.
Q: How often do you look at advertising messages on digital mobile billboards? Base: people, who noticed a mobile digital billboard in the past 30 days, N = 142.
Q: How often do you look at advertising messages on street-level digital or video displays? Base: people, who have noticed street-level digital or video displays in the past 30 days, N = 223.
Q: How often do you look at advertising messages on digital or video screens at a place of business? Base: people, who noticed digital or video screens at a place of business in the past 30 days, N = 279.
Percentages include respondents who said they noticed the formats most of the time and all of the time.