Global estimated home media consumption changes post coronavirus 2020
A global survey conducted in July 2020 investigated how media habits will change once the coronavirus outbreak is over, and found that a third of Gen Z consumers were intending on continuing to watch online videos, compared to 27 percent of Millennials, and just nine percent of Baby boomers. Social media and online streaming services were also more likely to retain high usage after the COVID-19 pandemic, with 28 percent of those from Gen Z predicting they will continue to spend longer on social media.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
