Coronavirus impact expectations on KPIs in the hotel industry in Italy H1 2020

The coronavirus (COVID-19) pandemic hit hardly the tourism industry worldwide, as several countries had to impose national lockdowns and restrict non-essential travels in order to limit the spread of the outbreak. In Italy, according to a survey involving 81 hotel facilities, it is expected a dramatic percentage decrease in the hotel industry's main KPIs as of the first half of 2020, compared to the same period of 2019. For instance, roughly half of the respondents estimated that the total revenues of their hotels will drop by over 81 percent in the first half of 2020. Similar expectations related to the occupancy rate, while half of the survey sample believed that the average daily rate will go down by at least 71 percent.