The medical, health and fitness app vertical saw a 60 percent year-over-year increase in app opens between March to June 2020. In February of 2020, the same vertical had a 1.6 percent decrease in app opens compared to the same period of the previous year. This increase in health, medical and fitness app opens is due to the global coronavirus outbreaks, which led to consumers spending more time at home due to social distancing measures while still trying to keep fit and healthy.
Coronavirus impact on year-over-year change in global mobile app opens as of June 2020, by vertical
Data includes 744,469,537 individual app users, of which 52% were Android and 48% were iOS. Subregions and industry verticals included were those with 10 million or more users in February 2020. Countries included were those with 1 million or more users in February 2020.
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MarketingCharts. (August 28, 2020). Coronavirus impact on year-over-year change in global mobile app opens as of June 2020, by vertical [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1170488/yoy-percent-change-mobile-app-vertical/
MarketingCharts. "Coronavirus impact on year-over-year change in global mobile app opens as of June 2020, by vertical." Chart. August 28, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1170488/yoy-percent-change-mobile-app-vertical/
MarketingCharts. (2020). Coronavirus impact on year-over-year change in global mobile app opens as of June 2020, by vertical. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1170488/yoy-percent-change-mobile-app-vertical/
MarketingCharts. "Coronavirus Impact on Year-over-year Change in Global Mobile App Opens as of June 2020, by Vertical." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/1170488/yoy-percent-change-mobile-app-vertical/
MarketingCharts, Coronavirus impact on year-over-year change in global mobile app opens as of June 2020, by vertical Statista, https://www.statista.com/statistics/1170488/yoy-percent-change-mobile-app-vertical/ (last visited November 22, 2024)
Coronavirus impact on year-over-year change in global mobile app opens as of June 2020, by vertical [Graph], MarketingCharts, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/1170488/yoy-percent-change-mobile-app-vertical/
