Mexico: degree of men's underwear brand awareness 2018-2019, by brand

Published by Statista Research Department, Nov 15, 2022
Between April 2018 and March 2019, Calvin Klein registered the highest unaided brand awareness (53 percent) regarding men's underwear brands in Mexico. In 2019, apparel specialty stores accounted for 16.2 percent of men's apparel sales in Mexico.

Unaided brand awareness of selected men's underwear brands in Mexico between April 2018 and March 2019

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Release date

March 2020

Region

Mexico

Survey time period

April 2018 to March 2019

Supplementary notes

Unaided brand awareness refers to a measure of the number of people who express knowledge of a brand without brand recall.

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