Frequency to which French people shop online before and during the lockdown 2020
With crisis situations like the COVID-19 lockdown in France in March 2020, proximity shopping was a luxury that dense populations were not able to afford. In response, small and large established companies that have developed online communication offers have provided the opportunity to shop comfortably from home. Thus, when asked how French consumers behaviors with online shopping had changed, 52 percent of the respondents asserted that shopping online was something that they had started recently, due to the lockdown measures set up by the French government.
