Marketing budget for exhibitions and fairs in France 2013-2014
Here is a graph showing the share of the marketing, sales and promotion budget allocated by companies to exhibitions and fairs in France between 2013 and 2014. Thus, more than 40% of companies have devoted 0 to 14% of their marketing budget to their participation at exhibitions and fairs. Conversely, nearly 15% of companies have invested 75% of their marketing budget for this purpose.
