An August 2020 customer survey conducted in the United Kingdom (UK) shows that two fifth of the consumers intended to purchase apparel/footwear products mostly online and/or delivered to themselves. Customers who chose to buy these products in-store were less then one third of the group polled for this survey.
Distribution of intended purchase channel of apparel/footwear products among consumers in the United Kingdom (UK) in August 2020
Original wording of the survey question was as follows: "How do you plan to purchase each of the following items over the next four weeks?"
In addition to the question posed in this survey, the source gave the following information regarding methodology:
Labels:
1 - In-store only
3 - 50/50 In-store vs. online/delivered
5 - Online/delivered only
Resulting categories:
1 or 2 - In-store
3 - Mixed
4 or 5 - Online/delivered
Missing percentage points to 100 percent are probably due to rounding.
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Deloitte. (August 22, 2020). Distribution of intended purchase channel of apparel/footwear products among consumers in the United Kingdom (UK) in August 2020 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1169589/trends-apparel-footwear-purchase-channels-united-kingdom/
Deloitte. "Distribution of intended purchase channel of apparel/footwear products among consumers in the United Kingdom (UK) in August 2020." Chart. August 22, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1169589/trends-apparel-footwear-purchase-channels-united-kingdom/
Deloitte. (2020). Distribution of intended purchase channel of apparel/footwear products among consumers in the United Kingdom (UK) in August 2020. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1169589/trends-apparel-footwear-purchase-channels-united-kingdom/
Deloitte. "Distribution of Intended Purchase Channel of Apparel/Footwear Products among Consumers in The United Kingdom (Uk) in August 2020." Statista, Statista Inc., 22 Aug 2020, https://www.statista.com/statistics/1169589/trends-apparel-footwear-purchase-channels-united-kingdom/
Deloitte, Distribution of intended purchase channel of apparel/footwear products among consumers in the United Kingdom (UK) in August 2020 Statista, https://www.statista.com/statistics/1169589/trends-apparel-footwear-purchase-channels-united-kingdom/ (last visited January 08, 2025)
Distribution of intended purchase channel of apparel/footwear products among consumers in the United Kingdom (UK) in August 2020 [Graph], Deloitte, August 22, 2020. [Online]. Available: https://www.statista.com/statistics/1169589/trends-apparel-footwear-purchase-channels-united-kingdom/
