Favorite types of chocolate in Japan 2020

Published by C. Diep, Jul 12, 2021
The most popular type of chocolate among Japanese consumers is milk chocolate as revealed in a survey conducted in December 2020. Low-sweetened chocolate like dark chocolate and bitter chocolate ranked high, boosted by health claims of cocoa and polyphenols advertised by manufacturers.

Most popular types of chocolate in Japan as of December 2020

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Release date

January 2021

Region

Japan

Survey time period

December 1 to 5, 2020

Number of respondents

9,464 respondents

Age group

10-79 years

Special properties

multiple answers allowed; respondents eating chocolate

Method of interview

Online survey

Supplementary notes

Original question: "Which types of chocolate do you like?"

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