According to a recent consumer survey conducted in the United Kingdom (UK) on sustainable fashion purchase behavior, British men preferred shopping with sustainable fashion brands more than women did, with 53 percent versus 47 percent, respectively. The survey results revealed that male respondents from the age groups 25-34 and 35-44 were more likely to only buy clothes from sustainable brands compared to respondents in the other age groups and gender. Among women polled for this survey, those aged 35-44 and over 55 showed higher preference for sustainable fashion brands.
Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender
Characteristic
Men
Women
18-24
8%
10%
25-34
16%
7%
35-44
16%
12%
45-54
9%
6%
55
4%
12%
Created with Highcharts 7.2.2Share of respondents10%10%7%7%12%12%6%6%12%12%8%8%16%16%16%16%9%9%4%4%MenWomen18-2425-3435-4445-5455
0%1%2%3%4%5%6%7%8%9%10%11%12%13%14%15%16%17%18%
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* Refers to the percentage of the participants who have answered the survey question "I only buy clothes from sustainable brands" with "Definitely agree". The source have not provided the sample size of the survey.
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YouGov. (August 25, 2020). Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov. "Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender." Chart. August 25, 2020. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov. (2020). Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender. Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov. "Share of Consumers Who Prefer Purchasing Clothes from Sustainable Brands in The United Kingdom (Uk) in 2020*, by Age and Gender." Statista, Statista Inc., 25 Aug 2020, https://www.statista.com/statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
YouGov, Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender Statista, https://www.statista.com/statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/ (last visited February 25, 2025)
Share of consumers who prefer purchasing clothes from sustainable brands in the United Kingdom (UK) in 2020*, by age and gender [Graph], YouGov, August 25, 2020. [Online]. Available: https://www.statista.com/statistics/1169415/sustainable-fashion-choice-demographic-distribution-united-kingdom/
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