According to a survey conducted in January 2020 in Japan, close to 61 percent of Japanese consumers ate chocolate because they liked the sweet treat. Around 17.4 percent consumed chocolate for health benefits related to the cocoa and polyphenol content, which is especially present in dark chocolate.
Leading reasons for consuming chocolate in Japan as of January 2020
Characteristic
Share of respondents
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Planet, Inc.. (February 7, 2020). Leading reasons for consuming chocolate in Japan as of January 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1169370/japan-reasons-chocolate-consumption/
Planet, Inc.. "Leading reasons for consuming chocolate in Japan as of January 2020." Chart. February 7, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1169370/japan-reasons-chocolate-consumption/
Planet, Inc.. (2020). Leading reasons for consuming chocolate in Japan as of January 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1169370/japan-reasons-chocolate-consumption/
Planet, Inc.. "Leading Reasons for Consuming Chocolate in Japan as of January 2020." Statista, Statista Inc., 7 Feb 2020, https://www.statista.com/statistics/1169370/japan-reasons-chocolate-consumption/
Planet, Inc., Leading reasons for consuming chocolate in Japan as of January 2020 Statista, https://www.statista.com/statistics/1169370/japan-reasons-chocolate-consumption/ (last visited July 22, 2024)
Leading reasons for consuming chocolate in Japan as of January 2020 [Graph], Planet, Inc., February 7, 2020. [Online]. Available: https://www.statista.com/statistics/1169370/japan-reasons-chocolate-consumption/
