Share of SEM advertising in online advertising market in Poland 2015-2023

Published by Małgorzata Puzio, Jul 18, 2024

Over the period presented, the share of search engine marketing in the online total advertising market in Poland fluctuated. In 2023, search engine marketing accounted for 31.2 percent of the online advertising market in the country.

Share of search engine marketing (SEM) in the online advertising market in Poland from 2015 to 2023

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Release date

May 2024

Region

Poland

Survey time period

2015 to 2023

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Statistics on " Digital advertising in Poland "

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Overview

8

E-mail and mobile advertising

7

Social media advertising

8

Video/display advertising and other formats

8

Consumer behavior

6

Further related statistics

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Topics

Digital advertising in PolandInternet usage in PolandDigital advertising in the NordicsDigital advertising in RussiaDigital services in Poland
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