In 2020, marketing email open rates were the highest on Fridays, with 18.9 percent of the total number of subscribers opening such emails on these days. The rate was lowest on Saturdays, with 17.3 percent.
Marketing e-mail open rates worldwide in 2020, by day of the week
Day of the week
Share of subscribers
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MarketingCharts. (February 17, 2021). Marketing e-mail open rates worldwide in 2020, by day of the week [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts. "Marketing e-mail open rates worldwide in 2020, by day of the week." Chart. February 17, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts. (2021). Marketing e-mail open rates worldwide in 2020, by day of the week. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts. "Marketing E-mail Open Rates Worldwide in 2020, by Day of The Week." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/
MarketingCharts, Marketing e-mail open rates worldwide in 2020, by day of the week Statista, https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/ (last visited July 27, 2024)
Marketing e-mail open rates worldwide in 2020, by day of the week [Graph], MarketingCharts, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/1168526/marketing-e-mail-open-rate-day-worldwide/