A study from early 2020 looked at the global average marketing e-mail metrics during coronavirus in March 2020 compared to April 2020, based on six million marketing e-mails sent from a global customer base. According t the findings there was a slight increase in these metrics, with the average click-through rates having grow from 2.78 percent in March to 3.1 percent in April. At the same time, the click-to-open rates increased from 12.8 percent in March to 14.6 percent in April.
Average promotional e-mail metrics during coronavirus worldwide as of April 2020
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Campaign Monitor. (June 1, 2020). Average promotional e-mail metrics during coronavirus worldwide as of April 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1168419/promotional-e-mail-metrics-coronavirus-worldwide/
Campaign Monitor. "Average promotional e-mail metrics during coronavirus worldwide as of April 2020." Chart. June 1, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1168419/promotional-e-mail-metrics-coronavirus-worldwide/
Campaign Monitor. (2020). Average promotional e-mail metrics during coronavirus worldwide as of April 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1168419/promotional-e-mail-metrics-coronavirus-worldwide/
Campaign Monitor. "Average Promotional E-mail Metrics during Coronavirus Worldwide as of April 2020." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1168419/promotional-e-mail-metrics-coronavirus-worldwide/
Campaign Monitor, Average promotional e-mail metrics during coronavirus worldwide as of April 2020 Statista, https://www.statista.com/statistics/1168419/promotional-e-mail-metrics-coronavirus-worldwide/ (last visited November 23, 2024)
Average promotional e-mail metrics during coronavirus worldwide as of April 2020 [Graph], Campaign Monitor, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1168419/promotional-e-mail-metrics-coronavirus-worldwide/