Desktop viewability in Sweden 2019, by type

Published by Statista Research Department, Jan 6, 2023
The desktop ad viewability in Sweden reached over 70 percent in the second half of 2019. Slightly more views were purchased by publishers than the views purchased through programmatic advertising.

Desktop ad viewability in Sweden in 2nd half of 2019, by type

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Release date

April 2020

Region

Sweden

Survey time period

H2 2019

Supplementary notes

*Ad viewability measures whether an ad has a chance to be viewed by users.
Programmatic advertising is the automated buying and selling of online advertising.

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