The desktop ad viewability in Sweden reached over 70 percent in the second half of 2019. Slightly more views were purchased by publishers than the views purchased through programmatic advertising.
Desktop ad viewability in Sweden in 2nd half of 2019, by type
Characteristic
Viewability rate
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*Ad viewability measures whether an ad has a chance to be viewed by users.
Programmatic advertising is the automated buying and selling of online advertising.
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Dagensanalys.se. (April 1, 2020). Desktop ad viewability in Sweden in 2nd half of 2019, by type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1168375/desktop-viewability-in-sweden-by-type/
Dagensanalys.se. "Desktop ad viewability in Sweden in 2nd half of 2019, by type." Chart. April 1, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1168375/desktop-viewability-in-sweden-by-type/
Dagensanalys.se. (2020). Desktop ad viewability in Sweden in 2nd half of 2019, by type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1168375/desktop-viewability-in-sweden-by-type/
Dagensanalys.se. "Desktop Ad Viewability in Sweden in 2nd Half of 2019, by Type." Statista, Statista Inc., 1 Apr 2020, https://www.statista.com/statistics/1168375/desktop-viewability-in-sweden-by-type/
Dagensanalys.se, Desktop ad viewability in Sweden in 2nd half of 2019, by type Statista, https://www.statista.com/statistics/1168375/desktop-viewability-in-sweden-by-type/ (last visited July 22, 2024)
Desktop ad viewability in Sweden in 2nd half of 2019, by type [Graph], Dagensanalys.se, April 1, 2020. [Online]. Available: https://www.statista.com/statistics/1168375/desktop-viewability-in-sweden-by-type/