According to a survey of marketers in the United Kingdom in 2020, 36 percent of mobile marketing budget was going on social marketing. Around 20 percent was allocated to search, video, and display ads respectively. Just 3 percent of mobile marketing budget was allocated to audio.
Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel
Characteristic
Share of respondents
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WARC. (August 28, 2020). Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC. "Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel." Chart. August 28, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC. (2020). Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC. "Distribution of Mobile Marketing and Advertising Budget in The United Kingdom (Uk) in 2020, by Channel." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/
WARC, Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel Statista, https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/ (last visited August 24, 2024)
Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel [Graph], WARC, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/1167896/mobile-marketing-budget-allocation-by-channel-uk/