Mobile marketing & advertising budget in the UK 2020, by channel

Published by Statista Research Department, Jan 6, 2023
According to a survey of marketers in the United Kingdom in 2020, 36 percent of mobile marketing budget was going on social marketing. Around 20 percent was allocated to search, video, and display ads respectively. Just 3 percent of mobile marketing budget was allocated to audio.

Distribution of mobile marketing and advertising budget in the United Kingdom (UK) in 2020, by channel

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Release date

August 2020

Region

United Kingdom

Survey time period

2020

Number of respondents

90*

Special properties

marketing professionals

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "How are your mobile budgets allocated between the following channels?"

* over 90 marketing professionals in 2020-

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