According to a survey of marketers in the United Kingdom in 2020, 43 percent of them allocated more than a quarter of their budget to mobile. The share of marketers spending at least 25 percent of their budget on mobile has been increasing in recent years. Of the budget allocated to mobile, over a third was going to social marketing.
Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020
The question was phrased by the source as follows: "What percentage of your, or your clients' typical marketing and advertising budgets are being allocated to mobile marketing and advertising?"
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WARC. (August 28, 2020). Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1167884/mobile-marketing-and-advertising-budget-allocation-uk/
WARC. "Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020." Chart. August 28, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1167884/mobile-marketing-and-advertising-budget-allocation-uk/
WARC. (2020). Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1167884/mobile-marketing-and-advertising-budget-allocation-uk/
WARC. "Mobile Marketing and Advertising Budget Allocation in The United Kingdom (Uk) from 2016 to 2020." Statista, Statista Inc., 28 Aug 2020, https://www.statista.com/statistics/1167884/mobile-marketing-and-advertising-budget-allocation-uk/
WARC, Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020 Statista, https://www.statista.com/statistics/1167884/mobile-marketing-and-advertising-budget-allocation-uk/ (last visited December 22, 2024)
Mobile marketing and advertising budget allocation in the United Kingdom (UK) from 2016 to 2020 [Graph], WARC, August 28, 2020. [Online]. Available: https://www.statista.com/statistics/1167884/mobile-marketing-and-advertising-budget-allocation-uk/
