Approximately 72 percent of American regular wine drinkers who switch to drinking hard seltzer chose White Claw as their preferred hard seltzer brand in 2019. Another 53 percent of wine consumers chose Truly's hard seltzer in that year.
Hard seltzer brand preference among wine drinkers in the United States in 2019
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Wine Intelligence. (March 25, 2020). Hard seltzer brand preference among wine drinkers in the United States in 2019 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1166856/us-wine-drinkers-hard-seltzer-brand-preference/
Wine Intelligence. "Hard seltzer brand preference among wine drinkers in the United States in 2019." Chart. March 25, 2020. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1166856/us-wine-drinkers-hard-seltzer-brand-preference/
Wine Intelligence. (2020). Hard seltzer brand preference among wine drinkers in the United States in 2019. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1166856/us-wine-drinkers-hard-seltzer-brand-preference/
Wine Intelligence. "Hard Seltzer Brand Preference among Wine Drinkers in The United States in 2019." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1166856/us-wine-drinkers-hard-seltzer-brand-preference/
Wine Intelligence, Hard seltzer brand preference among wine drinkers in the United States in 2019 Statista, https://www.statista.com/statistics/1166856/us-wine-drinkers-hard-seltzer-brand-preference/ (last visited January 03, 2025)
Hard seltzer brand preference among wine drinkers in the United States in 2019 [Graph], Wine Intelligence, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1166856/us-wine-drinkers-hard-seltzer-brand-preference/
