Beverages switched to from wine in the U.S. in 2019

Published by Jan Conway, Nov 9, 2024
More than half of American consumers who reported drinking less wine and switching to other alcoholic beverages in 2019 are trading in wine for beer. Around a third (34 percent) reported switching from wine to cocktails.

Beverages which consumers have been drinking more of instead of wine in the United States in 2019

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Release date

March 2020

Region

United States

Survey time period

October 2019

Number of respondents

1,000 respondents

Special properties

Regular wine drinkers

Supplementary notes

*Share of respondents who have switched to the following beverages from wine.
Base = Those who selected "I'm drinking less wine as I've switched to other alcoholic beverages"

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