Wine packaging preference amongst 55+ age cohort U.S. 2019
The wine packaging preference of approximately 85 percent of wine drinkers aged 55 years old and above in the United States in 2019 is the standard glass bottle (750 ml). Only 10 percent of mature wine drinkers would be willing to buy wine in a can (single serve, 250 ml) from where they usually buy wine from and if the price was right.
