The wine packaging preference of approximately 85 percent of wine drinkers aged 55 years old and above in the United States in 2019 is the standard glass bottle (750 ml). Only 10 percent of mature wine drinkers would be willing to buy wine in a can (single serve, 250 ml) from where they usually buy wine from and if the price was right.
Wine packaging preference for the 55+ age cohort in the United States in 2019*
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*Share of regular wine drinkers who would purchase the following types of packaging for wine if it was available from where they usually buy wine from and if the price was right.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Wine Intelligence. (March 25, 2020). Wine packaging preference for the 55+ age cohort in the United States in 2019* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1166569/wine-packaging-preference-us/
Wine Intelligence. "Wine packaging preference for the 55+ age cohort in the United States in 2019*." Chart. March 25, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1166569/wine-packaging-preference-us/
Wine Intelligence. (2020). Wine packaging preference for the 55+ age cohort in the United States in 2019*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1166569/wine-packaging-preference-us/
Wine Intelligence. "Wine Packaging Preference for The 55+ Age Cohort in The United States in 2019*." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1166569/wine-packaging-preference-us/
Wine Intelligence, Wine packaging preference for the 55+ age cohort in the United States in 2019* Statista, https://www.statista.com/statistics/1166569/wine-packaging-preference-us/ (last visited August 25, 2024)
Wine packaging preference for the 55+ age cohort in the United States in 2019* [Graph], Wine Intelligence, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1166569/wine-packaging-preference-us/