Leading factors 55+ wine drinkers consider important when buying wine U.S. 2019

Published by Jan Conway, Dec 10, 2024
According to 76 percent of wine drinkers aged 55 years old and above in the United States in 2019, grape variety was an important factor when buying wine. Brand familiarity was also important for around 68 percent of mature wine drinkers.

Top factors influencing the wine purchasing decision for the 55+ age cohort in the United States in 2019*

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Release date

March 2020

Region

United States

Survey time period

2019

Number of respondents

1,000 respondents

Age group

55 years and older

Special properties

Consumers who drink wine at least once a month

Supplementary notes

*Share of regular wine drinkers who indicate each of the following factors are 'important' or 'very important' when buying wine.

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