Average audience share of pay TV & video streaming in Brazil 2020-2024

Published by
A. Guttmann,
Nov 26, 2024

In July 2024, an average of 30.7 percent of TV sets in use in Brazil showed content streamed from online video-on-demand platforms. That was more than twice as much as the average share of TV sets in use tuned to pay TV channels during that month: 8.8 percent. Close to three years earlier, in May 2020, both types of platforms had averages oscillating around 14 percent.

Average audience share of pay TV and video streaming in Brazil from 2020 to 2024

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Release date

August 2024

Region

Brazil

Survey time period

May 2020, October 2021, September 2022, March 2023, July 2024

Supplementary notes

Data prior to 2024 was retrieved from earlier releases.

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Overview

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Key markets

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Companies

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Content

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Consumer behavior

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Topics

Pay TV in BrazilAudio consumption in BrazilCinema in BrazilBig Brother in BrazilFake news in Brazil
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