In Australia, approximately 40 percent of regular wine drinkers believed the appeal of the bottle or label design was an important factor when choosing wine in 2019. That figure stood at 35 percent for regular wine drinkers in Japan during the same year.
Importance of label design when choosing wine bottles worldwide in 2019, by select country*
Characteristic
Share of respondents who agreed or strongly agreed
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Sample size comprised at least 1,000 regular wine drinkers from each market
Supplementary notes
*Share of regular wine drinkers in each market that 'agree' or 'strongly agree' that the appeal of the bottle and/or label design is important when choosing wine.
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Wine Intelligence. (March 25, 2020). Importance of label design when choosing wine bottles worldwide in 2019, by select country* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1166175/importance-of-wine-label-design-worldwide-us/
Wine Intelligence. "Importance of label design when choosing wine bottles worldwide in 2019, by select country*." Chart. March 25, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1166175/importance-of-wine-label-design-worldwide-us/
Wine Intelligence. (2020). Importance of label design when choosing wine bottles worldwide in 2019, by select country*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1166175/importance-of-wine-label-design-worldwide-us/
Wine Intelligence. "Importance of Label Design When Choosing Wine Bottles Worldwide in 2019, by Select Country*." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1166175/importance-of-wine-label-design-worldwide-us/
Wine Intelligence, Importance of label design when choosing wine bottles worldwide in 2019, by select country* Statista, https://www.statista.com/statistics/1166175/importance-of-wine-label-design-worldwide-us/ (last visited July 22, 2024)
Importance of label design when choosing wine bottles worldwide in 2019, by select country* [Graph], Wine Intelligence, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1166175/importance-of-wine-label-design-worldwide-us/
