A July 2020 study on the video sharing app TikTok revealed that TikTok influencers in the United States had a higher engagement rate than the global average. U.S. influencers had an average engagement rate of 17.99 percent. In comparison, international TikTok influencers had an engagement rate of 15.86 percent.
Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020
The source defines an influencer as an account with over 1,000 subscribers.
Data is based on 3.1 million TikTok influencers (TikTok accounts those have over 1,000 followers).
Engagement Rate is found by adding the number of likes, comments, and shares and dividing the sum by the number of views on a post.
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HypeAuditor. (July 24, 2020). Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020 [Graph]. In Statista. Retrieved March 10, 2025, from https://www.statista.com/statistics/1166174/usa-tiktok-influencer-engagement-rate-us-worldwide/
HypeAuditor. "Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020." Chart. July 24, 2020. Statista. Accessed March 10, 2025. https://www.statista.com/statistics/1166174/usa-tiktok-influencer-engagement-rate-us-worldwide/
HypeAuditor. (2020). Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020. Statista. Statista Inc.. Accessed: March 10, 2025. https://www.statista.com/statistics/1166174/usa-tiktok-influencer-engagement-rate-us-worldwide/
HypeAuditor. "Engagement Rates of Tiktok Influencer Content in Selected Countries Worldwide as of July 2020." Statista, Statista Inc., 24 Jul 2020, https://www.statista.com/statistics/1166174/usa-tiktok-influencer-engagement-rate-us-worldwide/
HypeAuditor, Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020 Statista, https://www.statista.com/statistics/1166174/usa-tiktok-influencer-engagement-rate-us-worldwide/ (last visited March 10, 2025)
Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020 [Graph], HypeAuditor, July 24, 2020. [Online]. Available: https://www.statista.com/statistics/1166174/usa-tiktok-influencer-engagement-rate-us-worldwide/
