According to the logistics brands survey, FedEx ranked the highest among Finnish consumers based on the
emotional value index (EVI). It was closely followed by Budbee and DHL, both companies receiving a score of over 68. The Finnish postal and logistics service company Posti had the lowest score of all eight surveyed logistics brands.
The Emotional Value Index (EVI) of NayaDaya predicts positive, engaged, and prosocial behavior on the scale of 0-100.
Emotional value ranking of logistics brands among consumers in Finland in 2020
Characteristic
Emotional Value Index 0-100 (EVI)
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Consumer who had bought goods from online stores during the last three months
Method of interview
Panel survey
Supplementary notes
The source adds the following information: "The data was collected and analyzed by using the NayaDaya® Emotional and the Behavioral Intelligence. The Emotional Value Index (EVI) predicts positive, engaged, and prosocial behavior on the scale of 0-100.
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NayaDaya Inc.. (August 19, 2020). Emotional value ranking of logistics brands among consumers in Finland in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1166118/emotional-value-ranking-of-logistics-brands-among-consumers-in-finland/
NayaDaya Inc.. "Emotional value ranking of logistics brands among consumers in Finland in 2020." Chart. August 19, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1166118/emotional-value-ranking-of-logistics-brands-among-consumers-in-finland/
NayaDaya Inc.. (2020). Emotional value ranking of logistics brands among consumers in Finland in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1166118/emotional-value-ranking-of-logistics-brands-among-consumers-in-finland/
NayaDaya Inc.. "Emotional Value Ranking of Logistics Brands among Consumers in Finland in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/1166118/emotional-value-ranking-of-logistics-brands-among-consumers-in-finland/
NayaDaya Inc., Emotional value ranking of logistics brands among consumers in Finland in 2020 Statista, https://www.statista.com/statistics/1166118/emotional-value-ranking-of-logistics-brands-among-consumers-in-finland/ (last visited August 25, 2024)
Emotional value ranking of logistics brands among consumers in Finland in 2020 [Graph], NayaDaya Inc., August 19, 2020. [Online]. Available: https://www.statista.com/statistics/1166118/emotional-value-ranking-of-logistics-brands-among-consumers-in-finland/
