As the market share for online grocery shopping appears to be growing, French marketers in 2019 have wondered which incentives could push shoppers to use home delivery services on a more frequent basis. Thus, the first group of French people already using the service responded that the lowering of delivery costs could encourage them to use it more (57 percent) as well as more interesting promotions (47 percent). For non-users potentially interested in home delivery, the answers were along the same lines as the other group, with 64 percent wanting lower delivery costs and more interesting promotions (50 percent).
Incentives for French online food shoppers to increase their use of delivery services in France in 2019
Characteristic
Home delivery users
Potentially interested users
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Les Échos. (August 19, 2019). Incentives for French online food shoppers to increase their use of delivery services in France in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1166108/motives-groceries-online-shoppers-increase-use-home-delivery-services-france/
Les Échos. "Incentives for French online food shoppers to increase their use of delivery services in France in 2019." Chart. August 19, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1166108/motives-groceries-online-shoppers-increase-use-home-delivery-services-france/
Les Échos. (2019). Incentives for French online food shoppers to increase their use of delivery services in France in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1166108/motives-groceries-online-shoppers-increase-use-home-delivery-services-france/
Les Échos. "Incentives for French Online Food Shoppers to Increase Their Use of Delivery Services in France in 2019." Statista, Statista Inc., 19 Aug 2019, https://www.statista.com/statistics/1166108/motives-groceries-online-shoppers-increase-use-home-delivery-services-france/
Les Échos, Incentives for French online food shoppers to increase their use of delivery services in France in 2019 Statista, https://www.statista.com/statistics/1166108/motives-groceries-online-shoppers-increase-use-home-delivery-services-france/ (last visited August 24, 2024)
Incentives for French online food shoppers to increase their use of delivery services in France in 2019 [Graph], Les Échos, August 19, 2019. [Online]. Available: https://www.statista.com/statistics/1166108/motives-groceries-online-shoppers-increase-use-home-delivery-services-france/