Most popular loyalty programs in Japan 2024

Published by C. Diep, Mar 28, 2024
The most popular loyalty program among Japanese consumers was Rakuten Point, as revealed in a survey conducted in January 2024. T-Point, a loyalty program headed by the Japanese video rental shop and bookstore Tsutaya, followed in second place, with around 48 percent of respondents stating to be users of the loyalty point programs.

Leading loyalty reward point programs in Japan as of January 2024

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Release date

February 2024

Region

Japan

Survey time period

January 19 to 22, 2024

Number of respondents

25,000 respondents

Age group

18-69 years

Method of interview

Online survey

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Customer satisfaction in JapanCustomer satisfaction in AustraliaRetail trade in JapanShopping behavior in JapanDigital shopping behavior in Japan
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